The web landscape has changed vastly over the past few years and continues to evolve daily.
The explosion of digital devices of all shapes, sizes, and resolutions, from tiny handheld viewports to Ultra HD panels, has forever transformed how users employ and consume the web.
Good typography is the foundation for clear communication on any medium. If your project suffers from poor typography, your intended message may become confused or lack impact.
Poor legibility, especially with large chunks of text, can turn your viewers/users away, as your text is too ‘difficult’ or ‘an effort’ to read. Your text should feel effortless to read, rather than a chore.