Web Portfolio

Apex Pools

Apex Pools Responsive Website Design and Development

Apex Pools Responsive Website Design and Development


Apex Pools offers a range of innovatively designed pools suitable for almost any space.


Apex Pools required a website that would reflect the distinctive qualities of their products and services to their core demographic. They also needed the website to look aesthetically great and to help reflect the luxurious pool lifestyle. The website would need to be easy to use across devices and be used as a tool to promote the company in order to generate interest and inquires.


To achieve the brief, a sharp, clean and contemporary design was conceptualised and created. Strong imagery, colour, typography and layout was used to help reinforce the benefits of owning your own Apex Pool.

Focus was placed on user experience, with the website being extremely easy to navigate. The website is fully responsive and works great across a range of screen sizes and resolutions, from phones, to tablets to large desktop screens.

The website is easily managed by the Apex Pools team with a customised version of WordPress utilised as the websites CMS.

SEO was completed to give the website the best possible chance of ranking well in search engines such as Google and Yahoo.

Eureka Creative was also engaged to create the Apex Pool logo.

Scope of Work

  • Information Architecture (IA)
  • User Experience Design (UX)
  • Responsive website design
  • Website development
  • Content Management System (CMS)
  • SEO (Search Engine Optimisation)
  • Google Analytics
  • Logo design

View the live site: apexpools.net.au


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