Client:
The Man Walk
Project:
Logomark
What started out as a gathering of guys for some early morning movement has BECOME a movement in itself – with 100 Walks now held across Australia and beyond every week. As well as representing mateship, mental health and physical wellbeing, TMW also showcases each community and its surroundings in a positive, progressive way.
The Man Walk required a logomark that could be used on brand communications where the main logo is not appropriate. It’s a logomark/icon to help viewers easily identify The Man Walk brand, similar to the how Apple’s ‘apple’, or Nike’s ‘swoosh’ are used.
